The chase truck is often the rockstar of the content, taking on a life of its own. From gas stations to auto shows, the first thing people to do is come up and ask about the truck. They want to know every detail and take pictures with it.

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The truck is featured in nearly all of the Ricky's photos, videos and posters as it is part of his brand and it's instantly recognizable. Fans love the truck, often drawing pictures of it, building models of it, and photobombing it. At trade shows, speaking events, commercial work, etc. people want the truck.